MARKETING BEYOND THE ORDINARY

Introduction Dans le monde du marketing numérique en constante évolution, il peut être difficile pour les entreprises de toutes tailles de suivre le rythme. La sous-traitance de votre département de marketing numérique peut offrir de nombreux avantages pour vous aider à gérer cette complexité et à rester compétitif sur le marché. Dans cet article, nous […]

Sommaire • Introduction • Établir votre présence en ligne • Maximiser l’impact du marketing digital • L’importance de l’expérience utilisateur • Optimisation pour les moteurs de recherche (SEO) • Mesurer le succès et faire des ajustements • Conclusion Introduction Bienvenue dans le monde du marketing digital, où disposer d’un site web professionnel et d’une stratégie […]

When it comes to optimizing your website for search engines, search engine submission is an important factor to consider. Making sure that your site is easily discoverable by search engines is crucial for attracting visitors and growing your audience. While search engine submission is not always necessary, it can still be beneficial in some cases. […]

As a website owner, you may have heard a lot about the importance of inbound links in your website’s search engine rankings. Other websites link to your website through inbound links, which widely regard as one of the most critical factors in determining your website’s search engine ranking. However, some website owners are concerned that […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]