illustrate books

Congratulations, you have completed the most difficult part of your work. maybe you have just produced one of the best book the world have not yet seen.

You’ve sat at a computer for hours or held a notebook in your hands. You’ve gone through your manuscript again and again, and you may have even gone through the arduous process of self-publishing.

The next step in the process is to promote your book.

This includes getting your book “out there,” building a fan base, and selling it. You only need to understand how to promote a book.

With the right marketing methods, there’s nothing stopping you from selling your book all over the world and building the fan base of your dreams—except time and effort.

How to Promote a Book

If a book isn’t adequately promoted, no one will read it, regardless of how wonderful it is.

The naive are punished by the strict algorithms of Amazon and other international self-publishing companies. Looking away from the merchants and concentrating on your audience is your greatest bet for achieving that “best selling” designation.

A book is similar to having a website in many respects. It may be fantastic, but it will not succeed until it is given to the appropriate individuals.

Fortunately, thanks to current technology, finding readers does not have to be a difficult task.


Strategy #1: Understand your target market.

Any smart marketing strategy begins with research.

As a result, marketing should not be an afterthought. It must be a component of your process from the start of your book’s development.

If you don’t conduct adequate market research, you can end yourself creating a book that no one wants to read. This may not be an issue in certain circumstances (for example, if you are writing for pleasure), but if you want to sell books and know how to promote them, your writing must be guided by your study.


The importance of targeted content cannot be overstated. It is impossible to please everyone, no matter what you write.

Instead, you must concentrate on the readers who are most likely to enjoy your book.

It’s at this point when creating a reader profile comes in useful. Create a mental image of your ideal reader by asking yourself questions about their appearance. Recognize the following facts about them:

  1. Demographics.
  2. How frequently do they read?
  3. How many books do they read each year?
  4. How quickly do they read?
  5. What data are they looking for?
  6. What methods do they use to consume content?

Yes, your writing is an expression of yourself, but it is also crucial to keep your readers in mind.This will not only aid you with the writing process, but it will also help with promotion and, eventually, review generation.


What’s the next question you’re likely to get if you tell someone you enjoy reading?

“What kinds of books do you read?”

Genres are one of the most common ways we categorize novels, so you should have a strong idea of where yours falls in. Each genre has certain features that readers want, and your work is expected to adhere to particular cliches.

Understanding what works and what doesn’t in your genre is crucial for market research. A non-fiction book’s blurb, for example, will be significantly different from a romantic novel’s blurb.

The more you know about your genre, the easier it will be to comprehend how to sell a book.


Consider this: with whom are you competing?

Are you competing with an out-of-reach New York Times or Jeune Afrique bestseller, or with something a bit more niche?

There would be no competition in a perfect society. Your book should be bold and stand on its own. However, in the actual world, this is not the case.

Competition exists. 

If you’ve written a children’s book, for example, you should research related writers.

After all, knowing what your competitors are doing makes marketing lot easier. When you can observe what they do well and what they don’t, you may get suggestions for your own marketing. You may look at what they’ve written, the blurb, the social media profiles they manage, and even go deep into their website.

Take the features you like and build on them by adding your own touches (we can help you keep a track on your competitors in online marketing with effective tools.)

Strategy #2: Develop online presence and follow-up

Unfortunately, books do not sell themselves. Wouldn’t that be great if they could?

You can post them on Amazon and in bookstores, but convincing people to pick them up and buy them is a different story.

You must have an online presence and be able to generate talk about your book in order to market it. It takes time to establish authority, so get started on your author website and social media profiles as soon as possible.

Reaching people where they are is an important component of marketing, and in today’s world, we’re almost all online.

We live in a world where information is instantly available. When someone discovers your book, they won’t just say, “Let’s give it a shot,” but they’ll go online to study more about it.

If they can’t find any information on you or your book on the internet, they won’t be convinced.

You can increase your online visibility in a variety of ways:

  • Make a website for yourself.
  • Use social media to interact with your readers.
  • Provide additional content.
  • Using blogs or videos, show “the person” behind the books.

Today, having an internet presence is an important component of promoting a book. People want to connect with authors, their books, and the characters in them on a personal level, and your online presence is one method to do so.

“When you’re a writer, you’re a writer,” says Paperback Kingdom. When you become an author, though, you become much more than a writer—you become a brand.”

Take YA author C.G Drews, for example:

YA author C.G Drews

Drews writes a popular blog called Paperfury and has a large Instagram following. Her debut book, “A Thousand Perfect Notes,” was an instant smash when it was launched in June 2018, thanks to the support of her friends, fans, and blog readers.

This just goes to demonstrate how important it is to have a well-established web presence when it comes to figuring out how to advertise a book.

Strategy #3: Make a blurb and a press kit for your book.

What was the price of a pirate’s hook? An arm and a leg, to be precise.

That is how much authors believe they must give up in order to become marketing professionals. Sure, it’ll be challenging, but don’t let that fool you: it’s not impossible.

You’ll need a hook for your marketing, just like you’ll need one for a great story—something that will capture people’s attention and entice them to read more.

We utilize them all the time in marketing (just take a look at my first paragraph).

When it comes to marketing a book, a blurb is the equivalent of a hook. Consider the processes someone takes while deciding whether or not to buy your book:

Examine the title and the cover page.
Read the blurb.
Look in the index for chapter titles.
Do some online research.
Objectively speaking, with the world’s attention spans shortening, you don’t have a lot of time to attract someone’s interest before they go on to the next page.

To write the perfect blurb, you’ll need to combine your excellent writing abilities with your newly acquired marketing skills. You may also test several versions to determine which one resonates the best with your audience (this is known as A/B testing).

Blurbs should entice readers, pique their interest, and compel them to continue reading.

Keep in mind that the delight stage should come at the end of a good buyer’s journey. From the first sentence of your blurb to the last page of your novel, they should fall in love.

Effective synopses persuade readers to take a chance on an unknown author and create brand evangelists for future organic marketing. When someone admires your work (whether a newspaper columnist, a blogger, or a casual reader), you choose to give them all the tools they need to promote your book.

This is when you should receive your press kit (also known as a media kit). The more shareable photographs, videos, and other materials you have in your press kit, the easier it will be for your followers to promote your book.


According to Writers Edit, you should have the following items on hand:

  1. Biographical information about the author, as well as contact information and a photograph.
  2. Details about your book (s).
  3. Information on the media release.
  4. Topics for conversation or interview questions.

Strategy #4: Design a Book Cover That Stands Out

How many times have you heard it said that you should never judge a book by its cover?

It’s funny because we all do it!

We are drawn to certain components by nature (such as human faces or different color combinations).

Visual information is processed 60,000 times faster by the human brain than text.

When it comes to selling a book, this means that the cover will be crucial.

hamilton beautiful book cover

Look at the cover of Laurell K. Hamilton’s novel Serpentine. Hamilton is the #1 New York Times bestselling author of the Anita Blake, Vampire Hunter, and Meredith Gentry series. The color schemes, font, and artwork are all cleverly intended to catch our attention. As you progress up the cover, the light gradient makes the main feature stand out.

Generally speaking, book cover design is an area where market research can be beneficial.

When it comes to the cover, what do some of the most popular books in your category have in common? Are they like Serpentine, with one main piece of artwork as the focus? Do bold-colored, imageless covers with huge writing dominate the leaderboard, as they do in nonfiction?

Consider how you can use the details you’ve noticed on numerous bestsellers in your own work. Walk the fine balance between sticking with what works and finding a method to put your own, unique spin to the market.

Remember that your book cover isn’t just for your physical book; it will also play a role in online marketplaces such as Amazon.

This is usually something you’ll want to outsource unless you’re a writer and a high-quality artist, but your input will still drive the project. Knowledge and comments will have an impact on certain key decisions that will aid in the success of your book.

Strategy #5: Use social media to run targeted ads.

Globally, there are about four billion active social media users. When you consider that the world’s population is slightly around eight billion people, this amount is mind-boggling.

You may get your book in front of this enormous audience by running social media advertisements.

What’s the finest aspect about it?

You may be extremely targeted with social media ads. Companies like Facebook, Twitter, Instagram, TikTok, and LinkedIn offer a wealth of information on their users that you can utilize to ensure your ads are reaching the correct individuals.

Here’s how to market a book using social media ads:

  • Use market research to narrow down your target population.
  • Use video to increase engagement.
  • Create landing pages that correspond to your ad copy.
  • look into several platforms
  • Keep an eye on your statistics and look for methods to improve them.

It’s much easier to promote a book to people if you know what they’re interested in, which is fortunately something that social media can help you with.

Strategy #6: To promote your book, create a mailing list.

It often takes more than one touchpoint for someone to make a purchase, regardless of what you’re selling. People frequently conduct product research before leaving to return and make a purchase at a later time.

Books are sometimes seen as “lower value items,” with typical prices ranging from $10 to $34. Customers are more inclined to make impulse purchases when they are in the decision-making process, but there will typically be some back-and-forth before they press the buy button.

People will visit your website, check at your social media, examine your book online, and, in some cases, just leave without making a purchase, no matter how fantastic your marketing strategy or book cover is (This will happen to you no matter how successful you are.)

You have no way of contacting someone who has left. If you concentrate your efforts on establishing a mailing list, on the other hand, you’ll be able to create more touchpoints.

Email marketing is one of the most effective ways to promote your book, but it is not applicable everywhere in Africa; for example, in Cameroon, SMS has a higher conversion rate than email. You can increase your sales by engaging with your subscribers, providing great material, and creating a relationship.

If you’re going to utilize email to promote your book, make sure you:

  • respecting the privacy of others
  • personalizing your outreach with segmentation
  • providing value
  • do not only concentrating on the sale
  • attracting visitors to your website

A good mailing list is a significant asset, and it’s a great method to generate excitement for your upcoming releases.

Strategy #7: Connect with Other Authors in Your Niche

People frequently underestimate the value of networking. We are so used to reaching our target audience thanks to modern technology that we have lost sight of the importance of creating relationships.

There are many other authors going through the same situation as you, and they have a wealth of knowledge to contribute. They’ve also invested effort in building their websites, email lists, and social media presence, just like you.

Reaching out to other authors and asking them to help sell your book is a terrific approach to expand your reach. They can immediately send a message to their email list, and you could even market it as additional information they can use to promote their own work. Perhaps you could arrange a joint interview or review the other author’s book for your mailing list.

You will discover that you may develop mutually beneficial partnerships and friendships while marketing your books.

There is a vibrant writing community out there, and participating in it can be beneficial.

Similarly, you can establish a reputation for your sector knowledge. When you review other books in your category, you can tag authors and have your name on their feed. It’s a method of being more visible.

However, always be constructive, and never tag authors in nasty reviews. You can still express your true feelings and thoughts online, but sharing criticism with someone directly can be upsetting.

Your purpose is to connect with authors, not to destroy them.

Best Way To Promote Your Book:


Nothing can stop you from successfully promoting your book.

The online world has made it much easier to contact your target audience, and there are numerous ways to do it. You may quickly gain momentum for your book by constructing an author website, expanding your social accounts, and engaging with the community.

Many independently published novels have achieved enormous success, but one of the most important factors has been effective marketing. If you can master this step, it will have a significant impact on your book sales.

how do you promote your book? let us know in the …