Christmas is just around the corner. Christmas is not just Christmas for all of us, but Christmas Eve. Christmas Eve has passed every year and the year comes with new things like new desires, aspirations, expectations, and more importantly- New Year’s Resolutions! this why we need a great marketing strategy during this coming christmas not just to welcome it but also to welcome our competitors.
It’s time to put up your Christmas campaign ideas before you miss out on this opportunity. Just make sure that you do not forget about marketing during Christmas! You can always remain in sync with your target market by developing proper content for them through social media channels like Facebook ads or Instagram ads (or Google Ads). This way you’re at least halfway done; then create an interesting story that will resonate with the audience. below is a list of 7 marketing strategies you can undertake to overcome your competition.
- Be innovative and creative:
Christmas is a time for new ideas, creativity, and innovation especially in towns like Douala and Bafoussam. you should not stick a lot to tradition but innovate more on your campaigns. Innovation drives your market to try something new; it makes your product look more exciting. Your target audience may get bored of what you are doing by now, but adding a twist of creativity to your marketing strategy makes people curious about what is coming up next. People love to try new things, so make sure it is available, this can only be done with a great marketing strategy. In Cameroon, innovation is key to success especially in a highly competitive market like that of Douala.
- Get your product or service to the media:
Media can be used to create interesting campaigns for Christmas. It is a good idea to get in touch with the leading newspapers, television, and social networks in Cameroon. If your campaign is innovative and interesting enough, you are sure of placing your brand on the front pages. Make sure you use the right communication channel adapted to your business so as to target the right prospect and increase your subscription rate faster. if you don’t know how to do that, don’t worry click here and book an appointment with us for a free consultation.
- Be social:
In this digital age, social media cannot be left out in advertising your brands during Christmas. Social media is a great avenue to spread the word about your services and products among people easily and quickly. It can even help you to come up with custom-made campaigns as part of your marketing strategy. Make use of media like Facebook, Instagram, and ticktock for BtoB and Linkedin, Instagram, Twitter and google for BtoC businesses in Cameroon.
- Promote specials:
Christmas is a time when people expect to get discounts and other exciting offers such as free upgrades etc. This plays a key role in increasing your market share, i.e., increasing sales while decreasing prices at the same time. buy so doing, the fact there is a high demand of consumer products during this period, you will reduce your profit margin but increase your total profit thanks to high demand.
5 . Be interactive:
Make conversations with your potential customers through social media platforms, don’t just ask for likes or follows, interact with them on a daily basis. Make sure you are available for any inquiries that may lead to sales. You can also seek help from professionals who are experienced in the field of marketing. Companies like TEDOM MARKETING LEADERS have over 5 years of experience in digital marketing and we offer tailored services to suit your needs, get in touch with us now by clicking here!!!
6 . Show how good you are
You should make use of the expertise of industry experts or even influencers in Cameroon to give testimony about your business. This increases trust between you and your target market. It also shows people what others are talking about your business.
7 . Be yourself:
Be true to your word; it will gain you trust. People want to deal with companies that are transparent. If people sense that something is not right about your company, they will leave and won’t come back again. No one wants to be cheated in their lifetime, so make sure your integrity remains intact and people will be more likely to purchase and repurchase from you.
Cameroonians are very whimsical and love being considered as King. poor customer services can lead to a go and never comeback of a client, not even a prospect. Apart From that, the market is very price-sensitive, that is a slight change in price from you or your competitors will not go unnoticed. free gifs are the best way to retain customers in this market, so know how to play with them.
YOU HAVE A BUSINESS AND DON’T KNOW WHO WILL ASSIST YOU IN THE DIGITAL DEPARTMENT? GIVE US A CALL AND AVOID RECRUITING PEOPLE WHO WILL COME AND PLAY WITH YOUR MILLIONS AR FUTURE MILLIONS. CONTACT US NOW FOR A FREE CONSULTATION!!!